{THE GREAT WHITE SPACE} » viral marketing http://www.mathewfriley.com Mon, 26 Jul 2010 09:00:47 +0000 http://wordpress.org/?v=2.8 en hourly 1 Viral marketing, word of mouth http://www.mathewfriley.com/2009/11/viral-marketing-word-of-mouth/ http://www.mathewfriley.com/2009/11/viral-marketing-word-of-mouth/#comments Sat, 14 Nov 2009 11:34:18 +0000 Mathew F. Riley http://www.mathewfriley.com/?p=741 booksellerMy day job is website design, build and strategy, although I’m not one of those talented designer/coder types – just responsible for the management and strategic approach of such projects. Happily I also get to work with several publishers.

This week a few thoughts of mine are featured in The Bookseller, the trade magazine for the UK publishing industry.

The article is reproduced here, and the paper version also includes a ‘baker’s dozen’ of my viral marketing tips for UK publishers. The cover of this week’s issue is nice and gory, and within the article I managed to sneak in the words ‘vampire’ and ‘zombie’ and namedrop the ongoing Stephen King Under the Dome viral campaign. A tiny victory for the genre…

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